We experiment relentlessly.
No guesswork. No set-and-forget. We test, tweak, and optimise until we get results that matter.
Draft: hidden from Google until Dan fills in the placeholders.
About
Not your
typical agency.
Most agencies overcomplicate things. Too many layers, too much fluff, and not enough focus on what actually drives results.
The Digital Alchemists works lean, moves fast and delivers strategies built around what matters. That means your audience, your goals and your bottom line.
No recycled templates. No buzzwords. Just smart digital marketing that is clear, direct and designed to perform.
Who you'd work with
I'm Dan.
You deal with me.
I founded The Digital Alchemists and I do the work myself: SEO, AI search, Google Ads, Meta and the tracking underneath them. I work with e-commerce and lead generation businesses directly, and for agencies under their brand. No account manager in between, no handing you off to a junior.
[CAREER STORY: 2 to 4 sentences. Where you started, the kinds of businesses and accounts you have worked on since, and what made you build TDA around buyer psychology and data.]
I'm a marketer, not a psychologist. When I use buyer psychology, I point to the research it comes from, and I test whether it works for your buyers before trusting it.
- Based
- Central Coast, NSW. Working with businesses across Australia.
- Works with
- Businesses directly, and agencies under their brand.
- Focus
- SEO, AI search, Google Ads, Meta and tracking.
- Experience
- [CAREER SUMMARY: roles and kinds of businesses]
- Certifications
- [CERTIFICATIONS]
- [LINKEDIN URL]
Last checked 26 October 2026.
Brands I've worked on
- [LOGO: Wesfarmers]
Doing things
our way.
Digital marketing should never be rigid. It should evolve with your audience, your data and your business.
The Digital Alchemists approach is simple. Understand what drives action, build sharp assets around it and keep things moving forward. Strategy, content and creative all work together. No clutter, no noise, no wasted effort.
It's a different way of working. And it works.
We're bold, but we're sharp.
We take risks, but smart ones. Big ideas only work when they're backed by strategy.
We think smart, talk straight.
Spend smart, not just big. Precision-targeted ads that actually make you money.
We keep it human.
Because people buy from people, not pixels. Everything we create is built to connect, not just convert.
We mix data with instinct.
Numbers guide us, but instinct and experience turn insights into action. The magic is in the mix.
We actually care.
About results, about our clients, and about making marketing better. This isn't just a job, it's what we love doing.
'Marketing isn't a neat little funnel anymore. It's more like a pinball machine. Audiences bounce around from platform to platform, message to message, with a million distractions in between. It's noisy, unpredictable and hard to control. That's why we've got to be smart, fast and always thinking one step ahead. Data helps us spot the patterns, creativity makes us stand out and strategy keeps us focused.'
Why
'alchemists'?
Alchemy was the old search for turning ordinary things into gold. In marketing, the closest thing we have is behavioural science. Researchers showed back in 1981 that the same choice, framed two different ways, gets different answers. Small changes in how something is framed, ordered or said can change what people do.
So the work starts with how your buyers actually think, then uses data to check I'm right.
What I work on
- SEO
- AI search
- Local SEO
- Content strategy
- Site migrations
- Google Ads
- Meta Ads
- LinkedIn Ads
- Landing pages and CRO
- Google Ad Grants
- Microsoft Ads and DOOH
- Tracking setup
- Reporting
- Cause testing
Written
and spoken.
[WRITING AND SPEAKING: articles, podcasts, talks or guest posts, each with a link. Leave this section out if there are none yet.]
