Step 1
Free audit
Pick Google Ads, or search and AI visibility
- Done by me, not a bot
- The 3 biggest fixes, ranked
- A 20-minute call to walk through it
- Yours to keep, whether we work together or not
Work with me
Start free.
Go further if it helps.
Three steps, each one optional. Most people start with the free audit, see what's actually going on, and decide from there. You'll know exactly what you're getting before you commit to anything.
Dan Picken, founder. You deal with me directly, start to finish.Step 2 · One-off
The Market Blueprint
The full map of your market before you spend more
- Search Relationship Map: how the searches in your market connect
- Buyer State Map: what to say, and when
- Fan-out Map for the AI searches that matter to you
- A 90-day plan, ranked by impact
- Yours to keep. Run it yourself, or with me
Step 3 · Monthly
I run it
Search, paid, or both
- Monthly report: what changed, why, and the next test
- Tracking you can trust
- You deal with me directly, start to finish
- [YOUR CONTRACT TERMS]
What you get
What a free audit
actually looks like.
No 40-page PDF and no traffic-light score. Three fixes, ranked, each with what I found, why it matters and what to do about it. This is the format, using three of the most common things I find in Google Ads accounts.
- 1
Your conversions are counting the wrong thing
- What I found
- Google is counting visits to the contact page as conversions, not form sends or calls.
- Why it matters
- Automated bidding learns from conversions, so it's finding people who look at your contact page, not people who contact you.
- What to do
- Switch the conversion to the form thank-you and tracked calls. Give bidding two to three weeks to relearn.
- 2
Your brand name is propping up the results
- What I found
- Searches for your business name sit in the same campaign as everything else.
- Why it matters
- Those people were already looking for you. Mixed in, they make the rest of the account look better than it is.
- What to do
- Split brand into its own campaign so you can see what the rest is really doing.
- 3
Every ad lands on the home page
- What I found
- All campaigns send people to the home page.
- Why it matters
- The ad promises one thing, then the page makes people hunt for it.
- What to do
- Point each campaign at the page that matches what the ad said.
Then a 20-minute call to walk through it and answer questions. No pitch unless you ask.
A good fit
if...
- You're spending on Google or Meta, or ready to start.
- You want to know what is working, not just see more activity.
- You'd rather deal with the person doing the work.
Probably not
a fit if...
- You want the cheapest option going.
- You want results without changing anything on your site.
- You'd rather not see the numbers when something isn't working.
Request your
free audit.
Takes a minute. You'll hear back within 1 to 2 business days.
What happens next
- 1I'll ask for read-only access, or just your website for a search audit.
- 2I go through it and write up the 3 biggest fixes.
- 3A 20-minute call to walk you through it. No pitch unless you ask.
Questions
people ask.
Who actually does the work?
Me, Dan. No account manager in between, no handing you off to a junior.
Is the free audit really free?
Yes. You keep the write-up whether or not we work together.
How long does the audit take?
You'll hear back within 1 to 2 business days of sending the form.
What access do you need?
For a Google Ads audit, read-only access to your account (and Google Analytics if you have it). Read-only means I can look, not change anything, and you can remove it any time. For a search and AI visibility audit, I only need your website address.
Do I need the Blueprint before monthly work?
No. If the audit shows clear fixes, we can go straight to monthly work. The Blueprint is for when you want the full map of your market first, or you're about to spend a lot more.
Do you lock me into a contract?
[YOUR TERMS]
Do you only work on the Central Coast?
No. I'm based on the Central Coast, NSW and work with businesses across Australia, including Sydney.
Do you work with agencies?
Yes. White-label and contract SEO, Google Ads and Meta, under your brand.
Last checked 25 October 2026.