Draft: hidden from Google until Dan signs it off.
Services
Three jobs.
One way of thinking.
I offer SEO, AI search, Google Ads, Meta and LinkedIn ads, landing pages and tracking for Australian businesses. Every service does one of three jobs: get you found when people search, get you chosen when they compare, or prove which spend actually made you money. Most businesses need one of those far more than the other two. That's the one to start with.
Written by Dan Picken, founder. Last checked 26 October 2026.Get found
Show up when people search, on Google and in AI answers like ChatGPT and Google's AI Mode.
Methods I use
- Search Relationship Mapping
- Fan-out Mapping
- Information Gain Scoring
- SEORank for the searches that turn into customers, not just traffic.
- AI searchGet named when people ask ChatGPT, Gemini or Google's AI.
- Local SEOGoogle Business Profile and local pages that win the map.
- Content strategyWhat to write, in what order, and what it must add that others don't.
- Site migrationsMove platforms or redesign without losing your rankings.
Get chosen
Paid ads and landing pages that match what the buyer is thinking at that moment.
Methods I use
- Buyer State Mapping
- Spend Curve
- Search Relationship Mapping
- Google AdsSearch, Shopping and Performance Max, run on patterns in real search terms.Read more
- Meta AdsFacebook and Instagram, with creative built around how your buyers decide.
- LinkedIn AdsReach business buyers by role, company and industry.
- Landing pages and CROPages that keep the ad's promise, tested to convert more of the same traffic.
- Google Ad GrantsFor not-for-profits: use Google's free ad credit well and stay within the rules.Eligible charities get up to $10,000 (US) a month in Google Search ads.
- Microsoft Ads and DOOHExtra reach on Bing and digital billboards, when the numbers back it.
Prove it worked
Ad platforms grade their own homework. I set up tracking you can trust, then test what actually caused the sale.
Methods I use
- Cause Testing
- Spend Curve
- Tracking setupGA4, server-side tracking, and sales from your CRM fed back to the ad platforms.
- ReportingOne dashboard: what happened, why, and the next thing to test.
- Cause testingHoldout and before-and-after tests that show what your ads really added.
Behind all three
Strategy and research
Work out who you're selling to, how they decide, and where you can win, before spending a dollar.
Methods I use
- Search Relationship Mapping
- Buyer State Mapping
- Fan-out Mapping
- The Market BlueprintMy one-off strategy package: the maps of your market and a 90-day plan.How it works
- Buyer psychology researchMine reviews, searches and forums for the words and worries behind each purchase.
- Competitor analysisWhat competitors rank for, advertise and say, and the gaps they've left.
For agencies
Your specialist,
under your brand.
White-label and contract SEO, Google Ads and Meta for agencies that need senior hands without hiring. Your client, your brand, your relationship. I do the work and stay out of sight.
Three questions
Which job
comes first?
Most businesses try to fix all three at once and do none of them well. Answer honestly. 'Not sure' counts as no.
- Can you see which enquiries or sales came from which ads, searches or pages? If not, start with prove it worked.
- When someone searches for what you do, do you show up on Google or in AI answers? If not, start with get found.
- When people find you, do enough of them get in touch or buy? If not, start with get chosen.
- Yes to all three? Then it's about scale: see strategy and research.
Straight answer
What I
don't do.
I'd rather do fewer things properly. These aren't on offer right now. If you need one, ask, and I'll tell you what to look for in whoever does it.
- Website design and builds
- Email marketing
- TikTok ads
Still not sure
where to start?
A free audit from me: the 3 biggest fixes, ranked, and a 20-minute call.